Talk like TED
I have always admired the power and effectiveness of TED talks. This book was a quick read and helped to reinforce the best practices that the most successful TED presenters employ. My notes and key excerpts are below. Unleash the master within Dig deep to identify your unique and meaningful connection to your presentation topic. “Nothing great has ever been achieved without enthusiasm.” - Ralph Waldo Emerson Master the art of storytelling You need data, facts, and analysis to challenge people, but you also need narrative to get people comfortable enough to care about the community that you are advocating for. Your audience needs to be willing to go with you on a journey.” Aristotle believed that persuasion occurs when three components are represented: ethos, logos, and pathos. Ethos is credibility. We tend to agree with people whom we respect for their achievements, title, experience, etc. Logos is the means of persuasion through logic, data, and statistics. Pathos is th...